Actress Dame Joanna Lumley will voice the Christmas ads for St David’s this year – ‘Fabulous… Every Time’ launches this week.
The festive campaign will showcase the different gifts and leisure activities available this Christmas, from tech and toys, jewellery and accessories, to footwear, food and drink using the straplines ‘Fabulous Gifts Every Time’ and ‘Fabulous Moments Every Time’.
The Ab Fab icon will voice the audio for the shopping centre’s radio, Spotify, social and YouTube ads. The design for the campaign features a stylised and fabulous Christmas Turkey which will be seen on posters, billboards and buses in the region.
Helen Morgan, Centre Director at St David’s, said: “We’re thrilled to have Dame Joanna Lumley involved in our ‘fabulous’ Christmas campaign this year. Her instantly-recognisable voice brings effortless, sophisticated style with a dash of humour, so it absolutely had to be her for the voiceover this year.
“What St David’s has over online shopping is that ability to connect with people. We’re offering gifts that can be seen and touched, assistants you can chat to in person, our places are real, memories can be made and the experience will be fun and fabulous.”
The St David’s Christmas ad campaign launches on 9 November and will run until 23 December.