Lush Launch a campaign to build your summer scent wardrobe
If you’ve ever stood in Lush Cardiff completely overwhelmed by the wall of perfumes and body sprays, the brand’s new personalised fragrance consultations might be exactly what you need this summer.
Lush is now offering complimentary scent consultations in stores, designed to help shoppers build their own “summer scent wardrobe” based on personality, mood and the kind of fragrance they naturally connect with.
The one-to-one experience takes customers through a series of questions with an in-store fragrance expert, helping uncover scents that match both mood and identity. From calming sprays designed to help you unwind, to sweeter confidence-boosting fragrances, the idea is to treat scent as part of your everyday wellbeing routine.
Among the brand’s biggest hits is the hugely popular Sticky Dates body spray, which sold more than 96,000 bottles across the UK and Ireland in 2025, becoming one of Lush’s most talked-about fragrances online. Another fan favourite, Let The Good Times Roll, also proved hugely popular, with over 54,000 units sold.
Lush says summer fragrance trends are shifting too, with customers moving away from overly sugary scents and leaning more towards fresher, atmospheric fragrances.
Alongside returning favourites like Sleepy, Dirty and Sticky Dates, Lush is also launching two new limited-edition body sprays for summer:
- Million Dollar
- Banoffee Pie
The new scents will launch first through Lush Club on 19th May, before arriving in stores and online from 21st May.
For anyone looking to refresh their scent collection for summer, Cardiff’s Lush store is now offering bookings for the free consultations.
