JD, the global retailer of sports fashion and lifestyle, opened the doors to its biggest store in Wales, the 5th largest in the country — a huge state-of-the-art flagship landing inside St David’s. Cardiff, get ready.
Spanning almost 32,000 square feet, the new store marks a major step forward. The brand’s new base in St David’s Grand Arcade delivers a bigger, better and more immersive JD experience, with an impressive 50-metre storefront — one of the largest in the centre.
Fuelled by the unstoppable energy of youth and JD’s Forever Forwardmission, the new Cardiff flagship will be where sport, fashion and culture collide, delivering the latest product drops, interactive experiences and community moments. With standout collections from Nike, adidas, New Balance, ON and PUMA alongside JD exclusives and seasonal must-haves.
What’s On: Opening Week at JD Cardiff
JD isn’t just opening a new store, it’s kicking things off with a packed schedule of in-store experiences, competitions and giveaways designed to bring the energy from day one. Across the opening weekend, shoppers will be able to dive into customisation, competitions and exclusive experiences across the store and the wider shopping centre.
Thursday 26 March – Opening Day
To mark the launch, the first 50 customers who spend £100 or more in-store will receive an exclusive JD “Goodie Duffle Bag”, packed with JD must haves.
Saturday 28 – Sunday 29 March
In-store, world-renowned sneaker customiser MattB Customs will host a Stanley customisation station, giving shoppers the chance to personalise their Stanley cups with charms. Matt began customising trainers while studying, before building MattB Customs into a globally recognised brand. Creating designs for stars including Ariana Grande, Ed Sheeran and Marcus Rashford.
Meanwhile within St David’s, shoppers can try their luck at JD’s fruit-machine, where players will have the chance to win JD merch, vouchers or trainers.
Easter Weekend: 3 – 4 April
The celebrations continue into Easter with more chances to win and upgrade your sneaker game. In-store, Crep Protect will be offering complimentary trainer cleans, giving shoppers the chance to refresh their kicks.
Shoppers can also try their luck on the Cop or Flop machine, an arcade-style game where players will have the chance to win trainers, JD gift cards and exclusive Crep Protect products.
Within St David’s, Crep Protect will also be hosting a bigger moment. Shoppers can take a seat on the iconic Crep Protect throne, while the experts give their kicks the full VIP refresh.
You’ll also be able to spot a Spin to Win game to challenge your reactions. Grab flying tokens for a chance to unlock Crep products.
James Air, Director of Group Real Estate and Acquisitions at JD, said:
“The new store gives us the scale to bring more product, more experiences and more reasons for people to spend time discovering the latest drops, customising their gear or getting involved with the events. Just as importantly, the opening also brings new jobs into the city and reflects our continued investment in Cardiff and the communities around it. Part of our Forever Forward mindset involves how we show up in the places that matter to our customers, and this new store is designed to do exactly that, creating a destination where sport fashion, culture and community come together.”
Helen Morgan, Centre Director at St David’s Cardiff, added: “It’s so exciting to welcome JD to St David’s, with its impressive new flagship store and range of brands set to make an impact with our guests. As a leading name in sports fashion, JD is an excellent addition to our retail line-up, giving guests even more reasons to visit St David’s.”
With the latest sport fashion, one of the largest store frontages in St David’s, and a full calendar of launch experiences, JD’s new Cardiff store is set to become a major new destination.
Address:
JD Sports, UNIT 40, GRAND ARCADE, ST DAVIDS CARDIFF, CARDIFF, CF10 2ER
Trading Hours:
- Mon – Fri 9.30am – 8pm
- Sat – 9.30am – 7pm
- Sun – 11.00pm – 5pm
