Retailer has announced it will release extra tickets for its House of Hortus pop up gin tour after it sold out in less than 24 hours
The new batch of tickets can be booked via EventBrite from 6pm on 11th October at the following link:https://lidlhoh.eventbrite.co.uk
Supermarket Lidl has today announced that it is releasing extra tickets for its Lidl House of Hortus artisan gin pop up, which comes to Cardiff from 2nd-4th November, after tickets sold out within 24 hours of it being announced on Tuesday (9th October).
Tickets for all dates of the nationwide pop-up gin club, inspired by the cult-favourite Hortus Gin range – and the first ever from a UK retailer – sold out in less than 24 hours.
However, due to huge demand from consumers for further tickets, Lidl has today announced that it will be making a further batch of tickets available at 6pm this evening (Thursday 11th October) for all locations, so there’s still a chance to gain access to the hottest event in town.
Visitors to the Lidl House of Hortus marquee in Cardiff can enjoy both new and existing samples of Lidl’s Hortus Gin range served by a dedicated team of Hortus-Culturists and mixologists who will offer guests a customised gin and botanical pairing experience.
Guests will be-gin their experience in the Pink Gin Liqueur Lounge, where Hortus Gin Liqueurs including Raspberry, Rhubarb & Ginger and Rose & Pomegranate will be available to sample.
As they move through the experience, visitors will be immersed in a sensory Botanical Garden where they will learn about gin pairings while enjoying a free-pour serve from the signature range including Hortus Artisan Dry Gin; Oriental Spiced Gin; or Citrus Garden Gin.
Visitors to the exclusive gin club on Queen Street in Cardiff will receive a total of TWO free-pour serves of Lidl’s award-winning Hortus gin range or other spirits.
Finally, attendees will be able to head to the Spirits in the Sky bar – featuring a central circular bar and a starry night sky – to enjoy a drink from Lidl’s broader range and get into the festive spirit.
The Lidl House of Hortus will open its doors on Queen Street, Cardiff on Friday 2nd, Saturday 3rd and Sunday 4th November.
Visitors to the exclusive gin club will receive a total of TWO free-pour serves of Lidl’s award-winning Hortus gin range or other spirits.
Paul McQuade, Head of Spirits Buying at Lidl UK, commented, “The nation’s love of gin shows no signs of slowing down, so we’ve decided to listen to the fantastic response from our customers and take our innovative own-label Hortus premium Gin range on the road and invite everyone to come try our superb range of Gins.
“We have placed a huge emphasis on strengthening and diversifying our ever-growing spirits range, specifically our award-winning Hortus gin offering, and were recently crowned Supermarket Own Branded Spirits Range of the Year at the International Spirits Challenge in July.
“The festive season countdown has officially started and The House of Hortus will help us give our customers a sneak peek at the exciting new and existing spirits and liqueurs that we have in stores.”
Fans can’t get enough of Lidl’s gin with the retailer seeing a massive 40% rise in gin sales this year (YOY). Its popularity is set to soar even higher in the run up to the festive season, as Lidl revealed that it sold 400 bottles per hour of its Gin Liqueurs in the lead up to Christmas last year, equating to 7 bottles per minute.
The Lidl House of Hortus will open its doors on Friday 26th and Saturday 27th of October at 19 Greek Street, Soho, London – before travelling to Queen Street, Cardiff on Friday 2nd, Saturday 3rd and Sunday 4th November, and Castle Street, Edinburgh on Friday 9th and Saturday 10th November.
The Lidl House of Hortus tour is a free, ticketed event.