Brompton, the iconic folding bike is turning its back on Black Friday and instead is offering FREE bike hire with Brompton Bike Hire on Friday 24th November.
Brompton will be offering the option to hire and ride the iconic folding bike over the Black Friday period for free. In partnership with FREITAG and other like-minded brands, Brompton are taking a stance to shun the consumerism attached to Black Friday and offer the opportunity to get outside and ride a bike.
Brompton is offering free bike hire on Black Friday – the 24th November 2024.
Using the promo code BLACKRIDEDAY new and existing customers can hire a Brompton for free from locations nationwide. Simply download the Brompton Bike Hire app and register their details (have a card and form of ID handy), apply the promo code and then hire from a locker that’s convenient to them and return when finished. Beyond the day, bikes can be kept for 24 hours, a week or longer, depending on the need at just £5 a day.
Download the app:
App Store: brompton-bike-hire
Google Play Store: bromptonbikehire
Applying the promo code: Hit the settings button (top right) and select ‘Redeem code’. Simply enter BLACKRIDEDAY and hit enter. Credit will automatically be applied to the account.
BLACK FRIDAY: YES, WE’RE ALL NAYSAYERS
There are plenty of good reasons for not being part of Black Friday. With all its over the top discount hysteria, it’s a day that helps very few and harms a lot more – be it in social, ecological or economic terms. We’ve no desire to support this kind of frenzied consumerism, either as producers or personally as consumers.
And on this day, that’s precisely why we – a handful of like-minded brands – are not just saying no, but standing together. We’ll be fielding various initiatives and constructive actions for fair and sustainable ways of doing business and consuming, including:
- The folding bike pioneer Brompton is offering a free bike hire in the UK to encourage riding instead of spending.
- The bag makers at FREITAG are not selling any products for 24 hours and offering to borrow a bag instead.
- The circular denim experts from MUD Jeans close their online store and launch their Pre-Loved platform with a live shopping event.
- Fashion brand RÆBURN is disabling its online store and is hosting a free repairs event at their East London studio.
- flamingos life, known for their plant-based sneakers, are likewise closing their online store for the day.
