The Principality Stadium reveal SCALE; the name of the Welsh Rugby Union’s high-flying adrenaline-fueled city-centre attraction on top of the home of Welsh rugby, Principality Stadium.
Set to open to the public in Spring ’24, the new attraction will offer unprecedented views of the Cardiff skyline as you scale, zip line and drop from the iconic building.
Supporters, thrill-seekers and intrepid travellers are invited to sign up and register onscalethestadium.wales to be the first to know when tickets go on sale to the general public.
Principality Stadium Manager Mark Williams said, “We are delighted to announce the name of our exciting new rooftop attraction, SCALE. What better way to reveal our new name than by unveiling it at Principality Stadium during Wales’s highly anticipated return from the Rugby World Cup to face off against the historic Barbarians”
“SCALE is a testament to our commitment to innovation and to showcasing the best of Wales to the world. It will be a must-visit attraction and provide a further boost to Cardiff’s economy and reputation as a world-class city.”
“The name SCALE alone evokes a thrilling sense of adventure and we will reveal more exciting details about what visitors can expect when SCALE opens soon.”
Back in August the WRU proudly announced it had commissioned urban aerial adventure experts Wire & Sky to build the attraction. Wire & Sky have worked on similar projects at Wembley Stadium, Tottenham Hotspur Stadium, the Cutty Sark and Liverpool FC’s Anfield and, since August this year, eagle-eyed observers will have been able to see Welsh construction company Pro Steel hard at work building the experience from Cardiff’s riverwalk.
Today’s announcement marks the next step on the journey. The name revealed today offers a thrilling tease of the scale of what visitors can expect to experience when the attraction opens next Spring.
Andy Broad, Managing Director, Wire & Sky, says, “Work on SCALE has been going well and some of you may have spotted the team hard at work constructing the attraction from below. We are thrilled to be creating what we believe will be a world-renowned visitor attraction that will offer adventure for all and unprecedented views of the Cardiff skyline.”
“We have worked on many similar projects at iconic stadiums and landmarks around the world, and we are excited to bring our expertise to Cardiff. SCALE will be a truly unique experience, and we can’t wait to see visitors’ reactions when it opens in 2024.”
For further details about SCALE and images of the project, please contact Philip Giouras firstname.lastname@example.org.