Cardiff Brand Loyal Vodka Launches Premium Ultra-Pure Vodka Range Infused with Electrolytes

Welsh luxury vodka brand, Loyal Vodka, has announced the official launch of its range of ultra-premium vodkas, designed to offer a clean, pure, and superior taste. 

Established in Cardiff in 2023, Loyal Vodka is redefining the spirits market with its pure, meticulously crafted vodkas. Free from additives, colourings, artificial sweeteners, and preservatives, and enhanced with a unique electrolyte infusion, Loyal offers a fresh take on a classic spirit.

Born out of a mission to prioritise quality and purity, Loyal uses only the finest natural ingredients. Every bottle is double-distilled, triple-filtered, and crafted to deliver a smooth, clean finish. The addition of electrolytes enhances the flavours, making each sip as distinctive as it is enjoyable. Loyal’s commitment to authenticity is clear, creating a vodka that stands apart from the crowd.

Despite launching just last year, Loyal Vodka is already making a name for itself. The brand’s Loyal Original vodka won a prestigious Gold Medal in the Ultra-Premium category at the Vodka Masters 2024, earning a place among the world’s finest vodkas.

Now available to the public, the range includes three standout flavours. Loyal Original is a perfectly smooth vodka, celebrated for its clean and distinctive character. Cherry & Vanilla blends the indulgent sweetness of ripe cherries with creamy vanilla, creating a luxurious spirit ideal for sipping or mixing. Pineapple & Raspberry offers a vibrant tropical twist, combining refreshing pineapple with tart raspberry for a lively, elevated drink.

Loyal’s founder, Daniel Puttick, explains the inspiration behind the brand: “We felt the vodka market was missing something—something clean, innovative, and truly enjoyable. Loyal is about more than just great flavour; it’s about offering a premium drinking experience without compromise. From the first sip to the last, Loyal Vodka is crafted to be trusted, savoured, and shared.”

With its Welsh roots and international recognition, Loyal Vodka is quickly becoming a go-to for discerning drinkers. Whether you’re enjoying it neat or as part of your favourite cocktail, this is a vodka that promises—and delivers—on quality.

“We’ve created a vodka that’s loyal from the first taste to the last; and we’re on a mission to share with the world a vodka that delivers a clean tasting experience that you can trust, savour, and enjoy with others.”

Loyal Vodka’s premium range is priced at £34.99 per 70cl bottle and is currently available exclusively online at https://www.loyal.vodka.

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